Franchise New Zealand Magazine Autumn 2023
Check out the online copy here:
On The Pulse
Bodypulse franchise taking off with health benefits for all ages and abilities
The key to a successful franchise is recognising a gap in the market – and that’s what Belinda Koloamatangi recognised in Bodypulse. With previous experience as a successful owner/operator in the fitness industry, she recognised the unique advantages Bodypulse could offer to a broad target market. Since opening her own Bodypulse studio in Richmond, Nelson, two years ago, she has seen unprecedented growth.
‘Bodypulse offers a revolutionary fitness concept that appeals to a wide range of individuals,’ says franchisor Mitchell Wilson. ‘Bodypulse is one of the world’s most efficient full body workouts, combining state-of-the-art wireless Electro Muscle Stimulation technology (EMS) and systemised coach-led workouts at our private boutique studios. It’s specifically designed to improve energy levels and strength while being easy on joints and reducing back pain.’
EMS is one of the fastest-growing sectors in the fitness industry, thanks to its proven effectiveness and low level of investment in comparison to other fitness business models, says Mitchell. ‘In Europe, EMS has revolutionised the fitness market – over 6000 EMS studios have already been established, and the rest of the world is now discovering the concept. Bodypulse is ready to do the same for the New Zealand market.’
What makes Bodypulse different?
Bodypulse training works for a range of clients, from beginners and people of all ages, abilities and sizes, to seasoned athletes.
Mitchell explains, ‘Touch-screen tablets enable coaches to dial in individual training zones from Bodypulse’s state-of-the-art wireless training suits. The suits deliver pulses to specific muscles, providing resistance instead of your typical gym weights. It means less stress on joints and supercharges your exercise, giving your body a deeper, more effective workout, all in a fraction of the time.
‘Bodypulse TV screens guarantee a consistent service is offered by coaching staff, ensuring a seamless world-class experience. The combination of EMS suits, advanced technology and systemised coaching, coupled with proven results and a welcoming modern studio, create an environment that leaves clients ready to return for more.’
While traditional strength training typically activates about 35 percent of muscle fibres within the targeted muscle group, EMS training simultaneously activates over 90 percent of major muscle fibres within the entire body.
‘As a result, just 20 minutes once a week is all it takes to empower everyday people everywhere to become fit for life.’
Fit for business
Belinda was looking for a flexible business opportunity that would work with her young family when she came across the Bodypulse studio. ‘I was immediately hooked – it’s a great way of incorporating low impact training that is completely suited to today’s “time poor” lifestyle.
‘Due to the innovative and comprehensive business model and approach, I have found it’s a simple and effective franchise formula that requires minimal staff and physical space, resulting in cost-efficient operations for me.’
Belinda has found the process of establishing and growing her boutique studio extremely rewarding. ‘You are truly changing lives through fitness and community. Feedback has been phenomenal with inspiring stories reinforcing my belief in Bodypulse and what it offers its clients.
‘In regard to operating the franchise, everything is streamlined and easy-to-follow. I simply add my own personality when interacting with clients to create the right kind of community and culture.’
Full training provided
Mitchell had franchise experience in multiple industries prior to creating Bodypulse’s simple and highly-effective franchise formula. ‘As a business, Bodypulse has a lot to offer: the technology is a proven concept, it appeals to a wide range of people, it has genuine health benefits for all ages and, best of all, it’s a lot cheaper to set up than many other fitness concepts.’
- A Bodypulse franchise offers:
- A unique selling proposition
- Recurring revenue model
- Minimal staffing needs
- Small space requirement
- Comparatively low initial costs
‘We provide all relevant training to franchisees, so it’s not necessary to have an existing professional fitness qualification to start the business,’ Mitchell says. ‘However, it is important to have a strong belief in the benefits of fitness.
‘Prospective franchisees should be dynamic with an excellent sense of customer service and rapport with people. It is also important to have a strong sense of drive and motivation to succeed as an entrepreneur and be committed to running the business.’
A business with a lot to offer
Following Belinda’s success, Kate Morris, a registered nurse and previous client of Bodypulse Richmond, is currently preparing her own studio – also at the top of the South Island. Recognising the health benefits, and the optimisation of both technology and a systemised business model, she is excited to share Bodypulse with her community.
Mitchell concludes: ‘Bodypulse is perfectly placed within the high-growth boutique fitness market. Given the increased awareness around living a healthy lifestyle, getting fit and staying active, Bodypulse is ready to explode into the New Zealand market.
‘The timing is right, so get ahead of the curve and take advantage of this opportunity.
